Provoking Silence
Movie goers experienced the Mercedes-Benz CLC Sports Coupe campaign concept: “provoke silence” in a new, sensorial way.
How does it work?
Captured, amplified and reproduced the chit-chat sound of a cinema audience before the movie starts.
Movie goers experienced the Mercedes-Benz CLC Sports Coupe campaign concept: “provoke silence” in a new, sensorial way.
How does it work?
Captured, amplified and reproduced the chit-chat sound of a cinema audience before the movie starts.
As the lights go out, the recorded chit-chat is played louder and louder. Suddenly, the noise stops and everyone’s eyes turn to the screen, as a Mercedes CLC crosses it dramatically.
![](https://cdn.myportfolio.com/e65826b3618a5f9775ab092cac0b5e78/dbe4f94aaa79e06336f0c3ba_rw_1920.jpg?h=6868cbfd5895d73e5713351cf9e7dc46)