Provoking Silence

Movie goers experienced the Mercedes-Benz CLC Sports Coupe campaign concept: “provoke silence” in a new, sensorial way.

How does it work?

Captured, amplified and reproduced the chit-chat sound of a cinema audience before the movie starts.
As the lights go out, the recorded chit-chat is played louder and louder. Suddenly, the noise stops and everyone’s eyes turn to the screen, as a Mercedes CLC crosses it dramatically.

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