Bronze at El Ojo de Iberoamerica
Bending the rules when billboards are forbidden.
Bending the rules when billboards are forbidden.
São Paulo is the helicopters capital of the world. With that in mind, we created the concept “For Your Eyes Only” and built billboards on helipads. Positioned towards the sky, the billboards could only be seen by the country’s most important executives, who fly over the city every day. This alternative is the only billboard that complies with Clean City law imposed in São Paulo.
